Full update to the West Coast Seeds brand, supporting a redesign in partnership with leading brand agency. Overseeing website execution of rebrand, leading marketing communications pre- and post-launch.

• Consulting on designs, strategy, and direction.
• Managed web development team's workload and marketing communications plan.
• Negotiated contracts with app developers to bring referral program, buy now pay later, and quiz content to website.

Custom product strategy and campaign execution in partnership with Food Banks Canada. Goal to raise company profile and increase average order value.

• Multiple PR placements due to charitable impact, over $75,000 raised for Canadian Food Banks.
  
• Created organic & paid social buzz with campaigns and brand ambassador relationships.

Development and execution of a quiz app with a primary goal to drive ecommerce revenue, increase subscriptions to newsletter, and segment customers into marketable cohorts.

• Approx. 20,000 newsletter subscriptions gained in 1 year
• Over $300,000 in sales
• Segmented customers into answer-based groupings for targeted marketing strategies.

SEO-optimized blog post developed to improve traffic to marketing agency website and position company as thought leader with free resources.

Top-funnel landing page & white paper for Incognito Software Systems targeting global Internet Service Providers.

• Collected leads via email campaigns.
• Leveraged in PPC campaigns.
• Used as sales collateral.

Built a storyboard, collected client testimonials, and scripted this YouTube advertisement to show prospective customers what a creative marketing agency can offer.

Surveyed over 800 customers and wrote this report to show internet service providers how they can improve the service experience for their customers.

• Detailed analysis of survey results.
• Collected 100s of leads via social, email, and affiliate marketing campaigns.
• Widely used by sales and project management teams to establish thought-leadership.

Event coverage at the 2020 Pacific Agriculture Show in Abbotsford, B.C. Interviewed booths and attendees to show the value of attending the event, and even got to know a few farm animals along the way.